When it comes to digital marketing setup, is your first thought to hire a professional marketing company or do you think you can figure it out on your own? So many realtors and small business owners think their digital marketing setup is something they can figure out themselves and an easy way to save money.
I have a doctor.
I have a plumber.
I have a handyman.
I have an accountant.
I have a financial planner.
I have someone who cuts my hair.
I have someone who does my nails.
I have someone who …. you get the picture.
Why do I pay for all these services when I could look up a video and do it myself? The answer is easy. I pay for all these people because they are good at what they do and I am not. Just because you can search how to dye your hair ombre on YouTube does not mean you’ll be good at it. Many, if not all, of these professions study for years to become experts in their particular craft. Three YouTube videos will not help you install a new shower by yourself. Trust me on this one. I know.
I bet I’m like most people
We recently bought a home and wanted to remove the garden tub and replace it with a large walk-in shower. We thought we could do it ourselves. We headed over to YouTube and looked up “how to replace a garden tub with a stand up shower.” Three YouTube videos and a blog post later, we hired a plumber, because that’s what they do. They put in showers.
It’s easy enough to research how to submit employee taxes yourself but I’m not going to chance an audit with the IRS. I’m going to hire someone I can trust to guide me through the setup of my business and to do my taxes. Most of us would agree it’s crazy to do otherwise.
If you don’t feel well, I bet 9 times out of 10, you head to the internet first to Google your symptoms. Then you either try some crazy concoction to get better or you call your doctor. In 3 minutes or less, you’re probably on your way to the pharmacy with a prescription and an ease of mind you’ll never get from WebMD.
A few years ago, I bought an online course that taught me all about day-trading, and to tell you the truth, I’m not half bad at it. I’m better at swing trading and investing, but will I bet my retirement on it? No way. I hired a financial planner because it’s his job to know how to help my money grow.
During the pandemic, I could not get my hair or nails done. Good thing for me, I have long hair so I could just let it be, but my nails were a mess. A few YouTube videos and an Amazon order later, I bought my own powder kit and they turned out great! Or so I thought… two months later, I’m at my doctor because I didn’t do my nails right and fungus grew on my nail bed. **gross**
Your Digital Marketing Setup is an important part of your business
The same is true for your digital marketing. Sure, you can watch three YouTube videos and fumble through setting up an AdWords account or a Facebook Ad Account. You might even be able to get a campaign launched. But do you really know what you’re doing or are you just trying to save money? I will assert that you are spending more money by not hiring a professional to manage your digital marketing. You’re throwing money away on needless keywords and unnecessary geotargets. You’ve not optimized your ads to show to your target audiences. Maybe you’ve even taken Google’s advice and put all your keywords to “broad match.” **gasp**
Small companies and realtors hire me to manage their digital marketing so they can do what they’re good at and I can do what I’m good at. Interested in finding out more? Let’s chat more about how I can help you spend your marketing dollars wisely and let me help you get back to doing what you’re really good at.